PG05 Graduation Project- __Outset: back to organ

__ Outset:

back to origin

About __outset:

Outset, the starting point, the beginning of the story.

Nowadays, the fashion industry is getting popular and more accessible than used to be because of the rapid technology development. Customers could reach the fashion world faster and more convenience. On the other hand, the fashion designer is no longer a limited occupation, everyone could be the designer easily. However, the rough with the smooth, several problems occur and affect the whole world from different aspects. Including environment damaging, higher demanding from customers, retail model changing, a shorter cycle of producing, selling and possessing. The whole fashion industry is experiencing an extremely bumpy period.

As a result, how to survive and be unique is the critical question for a fashion designer. As a fashion designer, to give a comprehensive answer, it is crucial to back to the initial starting point, reconsider and redefine the meaning of fashion design. Which became the meaning of the brand and the name of this collection, back to the origin.

Designing from the customers' perspective, manufacturing from the sustainable ankle and calling in the most pleasure and convenient way.

We offer a most uncomplicated but comprehensive style.

Research

-Mind map

-Five collages

The five collages which represent myself including "Happiness'', '' The path'', ''Memory'', ''Unique'' and '' Casual''. After 7 years, I changed, no matter the taste of aesthetic or my personality. Looking at my collages to figure out my mood by observing the colour, the materials, the typesetting, the scale or even the way how I see it. And 3 new keywords appear, including "conflict", "asymmetrical" and "surrealism". Soft and hard existing in the same collage, but they are not against each other. Instead, they are the best combination.

-10 similar aesthetics lifestyles

After re-understood of my own collages, instead of creating a new one, I try to find out the things have similar aesthetics, the things resonate with the reality in our daily life. Including architectures, museum, photographer, artist, musician, cities, plant stylists, furniture and foods. Researching the details and background, listening to the story behind every building and everyone. They become a lifestyle by connecting each other, just like the brand target retailer, a concept store. Not only selling the products but provide the vibe, a proposal of life, considering people who own this lifestyle are wearing my clothes.

1. Tianjin Binhai Library

The library was designed by the Dutch architectural firm MVRDV along with the Tianjin TUPDI, a group of local architects. It is famous for the floor-to-ceiling, terraced bookshelves and a large, luminous sphere in the centre. The curving shape of each layer of celling just looks like the splash of spilled milk from one of the collage. The shape is soft like floating in the air however the material is hard enough to bear the weight of books.

2. Whitney Museum of American Art (2015)

It was founded in 1930 by Gertrude Vanderbilt Whitney, a wealthy and prominent American socialite, and art patron. In the beginning, she offered to donate over 500 to the Metropolitan Museum of Art and MOMA but both of the museums declined the gift because of their certain preference. As a result, Whitney started her own museum, exclusively for American art, in 1929.

The newest Whitney Museum was designed by architect Renzo Piano, which located at meatpacking district, High Line, the Hudson River. The historical background, the location of the museum and the building itself become attractive aspects for me. A new, youth and fresh flow try to squeeze in an old, ancient and rigid area. It might look conflict but complement each other in the meanwhile.

3. Tsutaya bookstore

Designed by Klein Dytham, it is a campus-like complex for Tsutaya market. It was elected the top 20 the most beautiful bookstores in the world. The theme of "A Library in the Woods" was introduced in this building with the main idea of " T-site" white wall. The large areas of glasses were combined amazingly with the structured " T-site". The sun creates the shadow through the trees with different ankles making the readers to feel the time.

4. Shohki Eno

A Japanese photographer with industrial design and graphic design background.

Website- http://iameno.com

The angle of the photographer is unusual. Observing the world from a different point of view, provide another scale for viewers to understand our daily life. It is impacted and inspired.

5. Alcarol

An avant-garde furniture experimental design brand which conceived by two designers Andrea Forti and Eleonora Dal Farra. They are serious about bringing together organic materials and giving it new life by focusing on the story and intrinsic features of the environment and physical substances, combining the handed-down experience of raw materials processing with innovative techniques. The outcomes are so amazing and make me re-think what is material, what is appearance. Sometimes the material itself is the value of whole design.

6. Linder Sterling

British graphic designer, known for photography, radical feminist photomontage, and confrontational performance art. Her art piece usually focuses on questions of gender, commodity, display and combing daily images from fashion magazines, pornography to other archival material which becomes the interesting part that attracts me. The scale and size of how she manipulated the common objects provides me a large space to full mine imagination.

7. Richard Kilroy

A fashion illustrates, mixes photorealism and suggestive lines in order to create innovative interpretations of fashion illustration. I like the way he displays and indicates the garments by lines and planes. So simple but full of imaginations just like the style I like, minimalist design. Although just clear and simple things, still make the work perfect and express the emotion completely.

8. Karla Black

A Scottish artist who creates abstract, immersive sculptures that explore physical experience as a way of communicating and understanding the world around us. The materials you used are daily things such as soap, cotton wool, toothpaste, and plastics or so. Her work usually made in response to space where they will be shown which is an interesting phenomenon that not just focus on her art piece but try to communicate with the environment. Because of this, remind me to think about the relationship between my garments and the environment or the whole society. Not just on the issue of sustainability but also make me consider about the vibe of surroundings that display my collection.

9. Hilton Carter

A green interior or you can say plant stylist who has the film and arts technology background but end up playing around with the plants. He valued plants so much that every green has a strong role, it's not just for beauty and health, but also change the airflow throughout. The way he displays the green and the interior design of a building is extremely lively. Because of the plant, the concrete floor and brick wall became soft and warm, not that rigid anymore. Which remind me again the importance of how the atmosphere and the environment influence the collection.

10. Ghost notes

https://www.youtube.com/watch?v=_2WcrayQ91g

Line up the structure

From the third steps, line up the distinct part of those structures of architectures or composition of photos and products. Using tracing paper to record different point of views from variety ankles which allowed me to disintegrate the original structure and provide me a brand new perspective.

Silhouette Development

Silhouette collage

Following the previous, after traced those compositions from different viewpoints, I use the basic style of blouse, one piece, trousers, vest, and coat, printed them black and white in a different size and chopped it.

Afterward, not only re-designed the garments by using the distinct scales but also taking the garments as the base and apply the compositions on top of it which also took apart the original structure of garments. Those basic style clothes were re-assembled into a brand new style as a result.

Second Silhouette collage

Experiments

After working on the paper, the rough Silhouette was designed. However, the garment is a stereoscopic item, it is important to experiment on the solid way as well as testing on the real fabric to see how the design works.

There are 3D collages, which apply the 2D collage on the real garments that bought from the second-hand shops.

Also, the fabric and detail experiments, applying the structure details from the previous step, using different techniques to make it practical.